I Built a Way for Ordinary People to Become Sales Freaks
Years ago in Palm Beach, a wealthy client told me:
“You’re definitely The Sales Freak. But you’ll really be The Sales Freak when you create a way for other people to be one too.”
That stuck.
Because most people already have something worth selling, showing, explaining, promoting or sharing.
What they usually do not have is a good place to put the whole thing.
Social media gives you a post.
The algorithm decides who sees it, somebody likes it, maybe somebody comments, and before long it has disappeared down the feed with everything else.
Then you do it again.
Freak Sites give you somewhere to park it.
For seven bucks, you can create a full-page Parking Spot around a real product, service, property, car, race, destination, experience, business, idea or story.
Add photographs.
Embed videos.
Add links, contact information and whatever explanation somebody needs to understand what you are showing them.
Then grab the URL and start using it.
Update the page when something changes. Keep sending people back to it. Let it keep working with no scheduled expiration instead of rewriting the same thing every time somebody asks you about it.
That is what I built.
The Internet Trained Everyone to Chase Attention
Post more.
Get followers.
Hope the algorithm likes you today.
Maybe something goes viral.
Then wake up tomorrow and feed the machine again.
That model obviously works for some people. Social media companies did not become some of the biggest companies on Earth because nobody uses them.
But most people are not influencers.
They are car owners, runners, landlords, travelers, business owners, creators, collectors, service providers and people who actually know how to do something.
They may have 200 followers instead of 200,000.
That does not mean what they know, own, sell or experienced has no value.
And I am not telling anybody to quit Facebook, X, LinkedIn, YouTube, Rumble or whatever comes next.
I use them too.
I just like having somewhere of my own to send people when I finally get their attention.
That is what a Parking Spot does.
It can be a sales page, story, showcase, advertisement, presentation, warning, review or simply the digital home for something you want people to find.
The YouTube Library Principle
Most people look at a successful YouTube creator and see subscribers.
I look at the library.
Hundreds or thousands of videos.
Every one has its own subject, title, URL and opportunity to be discovered.
Some get 47 views.
Some get 47,000.
A few may get millions.
But together they become something much bigger than one post.
The library is the leverage.
That is how I look at Freak Sites.
Create one Parking Spot.
Then another.
One page becomes five.
Five can become fifty.
Eventually you have a library around whatever it is you actually know, sell, own, create or do.
That becomes your Garage or Channel.
A car person might build a Garage around cars, projects, parts, businesses, road trips, videos and things spotted at Cars & Coffee.
A runner might build a Channel around races, medals, training, shoes, race directors, sponsors and twenty years of ridiculous things that happened while running.
A traveler could build one around resorts, destinations, restaurants, vacation rentals, timeshares, tours, rental cars, deals and trips.
You can still post all of it on social media.
Now you just have somewhere to send people.
The Four Pieces Fit Together
THE PARKING SPOT GIVES YOU THE PAGE
One full-page Parking Spot currently costs $7.
Depending on the Island, it can hold up to 25 photographs, up to 14,000 characters of writing, up to two embedded videos, links, contact information, a call to action and a public view counter.
It gets its own URL.
You can update it.
There is no scheduled expiration.
I sometimes describe it as a classified ad on steroids because that is probably the easiest way to explain it in ten seconds.
But you can do a lot more with it than sell something.
THE GARAGE OR CHANNEL GIVES YOU THE LIBRARY
One Parking Spot is one page.
Several Parking Spots connected to your profile become your Garage or Channel.
That is where this starts becoming interesting to me.
You are no longer thinking:
“What should I post today?”
You can start thinking:
“What should I add to my library?”
THE ISLAND PUTS IT IN THE RIGHT NEIGHBORHOOD
Cars with cars.
Housing with housing.
Travel with travel.
Running with running.
That sounds ridiculously obvious.
It is.
Context matters.
THE INCOME ENGINE ADDS THE BUSINESS PART
The Affiliate Program is free to join.
You do not have to start by pitching somebody on an affiliate program.
That sounds like work anyway.
Show them a real Parking Spot.
If they look at the page and think, “I could use one of those,” they can create one through your properly tracked affiliate path.
When a qualifying purchase is completed and properly attributed, you can earn a commission under the current program terms.
Then that person can build their own Garage or Channel.
They can become an affiliate too.
Now pages spread across the Islands and some of those pages can introduce still more people to the same little product.
One affiliate link is fine.
A network of useful pages being shared by real people is where the idea gets interesting.
You Do Not Need to Be a Copywriter
This is another thing people overcomplicate.
You need something real.
- A product.
- A service.
- A property.
- A car.
- A race.
- A trip.
- A business.
- A collection.
- An experience.
- A story.
Give AI the facts.
Give it the photographs.
Tell it what happened and what you are trying to accomplish.
Then beat the AI out of the final version until it sounds like you again. 😂
I know that one firsthand.
AI is the wrench.
It can make building the page a lot easier.
But the wrench is not the car.
You still need the real facts, experience, offer, photographs and personality.
The Islands
Each Freak Site is its own focused Island.
CoolCarGuy.com
Cool cars, automotive stories, businesses, videos and experiences.
CarsFreak.com
The everything-automotive Island.
HousingFreak.com
Properties, rentals, housing businesses, services, ideas and stories.
TravelersFreak.com
Destinations, resorts, rentals, businesses, stories, deals and travel experiences.
RunnerFreak.com
Races, runners, training, gear, coaches, sponsors and the running life.
There are more Islands coming.
Because apparently building one website would have been too easy.
Each one can stand on its own.
Together they become the Freak Sites archipelago.
The Sales Freak Strategy Maps
I also build things I call Strategy Maps.
They are not really courses.
They’re closer to me grabbing an idea, turning it around a few times and asking:
“Are we even looking at this thing the right way?”
That’s pretty much how The Sales Freak thinks.
Right now I have two of them.
TRAVEL IN A BOX
Travel In A Box is built around the way I actually travel.
Timeshares.
Exchange systems.
Hotels.
Rental cars.
Flights.
Discounts.
And whatever else makes sense for that particular trip.
I’m not trying to prove that a timeshare is always better than a hotel or that everybody should travel the way I do.
I look at the whole trip and ask what tools make sense.
Then Travelers Freak gives me somewhere to document what actually happened.
A vacation can become a page.
A page can become part of a Channel.
A vacation rental owner can advertise a property and link back to Airbnb or VRBO.
A resort, tour company, travel business or somebody who just takes interesting trips can do the same basic thing.
Travel anyway. Document it. Then see if you can build something around it.
ANNUITY IN A BOX
Annuity In A Box came from another question that bugs me.
Why does somebody say they love rental income and pensions, but five minutes later tell me:
“Annuities suck.”
Usually it is because everybody immediately throws an annuity into the investment-return box and starts comparing it with the S&P 500.
That is not the box I am interested in.
I look at contractual income.
If somebody wants monthly income for ten or twenty years, for life, or potentially across two lives, what are the different machines that can produce it?
Rental property is one machine.
A pension is another.
A properly structured fixed annuity can be another.
They do not have the same risks, expenses, tax treatment, liquidity or upside.
That is exactly the point.
Annuity In A Box is my attempt to put that conversation into the right box before arguing about which tool belongs in it.
Different subjects. Same Sales Freak habit.
Figure out how the machine actually works before deciding what you can do with it.
Start With One Page
You do not need a giant audience.
You do not need another website.
You definitely do not need to understand every Island, every category and every piece of the affiliate program before doing anything.
Pick the Island that fits.
Find seven bucks lying around.
Park something.
Then grab the URL and see what happens.
If it makes sense, build another one.
That is how a Garage starts.
That is how a Channel starts.
And if you decide you want to help other people do the same thing, that is where the Income Engine starts.
Advertise. Build a Channel. Create Income.
—
John Boyd
The Sales Freak
also known as The Cool Car Guy
Builder of Freak Sites
Parking Spots are online advertising products. The Affiliate Program is free to join. Affiliate commissions apply only to qualifying purchases properly attributed under the current program terms. No views, rankings, leads, customers, sales, commissions or income are guaranteed. Strategy Maps are educational and editorial content and are not promises of financial, business or other results.